A visually appealing and well-organized product listing page is essential for any successful WooCommerce store. The default WooCommerce layout, while functional, may not always deliver the best user experience — especially if you want to highlight product features, offer bulk actions, or make comparison shopping easier for your customers.
That’s where a custom WooCommerce Product Listing Page comes into play. With the right tools, you can transform your shop page into a powerful, user-friendly catalog that enhances browsing, improves conversions, and provides better control over how your products are presented.
What is a WooCommerce Product Listing Page?
A Product Listing Page (PLP) in WooCommerce is a section of your store where all your products are displayed — typically categorized or filtered for easier access. This is your storefront’s backbone, where customers browse and decide what to buy.
A custom product listing page goes beyond WooCommerce’s default setup by offering:
- List and Grid Views
- Advanced Filtering Options
- Quick Add to Cart Buttons
- Bulk Ordering Capabilities
- Search Bars and Sorting Tools
Why Customize the Product Listing Page?
WooCommerce’s default product archive pages are limited in layout and functionality. By customizing the listing page, you get several key benefits:
1. 🛍️ Better User Experience
Customers can browse and compare products more easily when the layout is tailored to their preferences.
2. ⚡ Faster Product Selection
Adding quick add-to-cart buttons, quantity selectors, and filtering options reduces friction in the buying process.
3. 📱 Mobile-Friendly Navigation
Custom layouts are often more responsive and mobile-optimized than the standard grid.
4. 📊 Enhanced Conversions
Well-organized, informative listings help customers make purchase decisions more confidently and quickly.
Features to Look For in a Product Listing Page Plugin
A quality WooCommerce product listing plugin should give you full control over how your products are displayed. Here are the key features:
✅ List and Grid View Toggle
Let customers switch between detailed list views (with descriptions, reviews, add-to-cart buttons) and compact grid views for faster browsing.
✅ Bulk Ordering
Enable customers to select quantities for multiple products and add them to the cart in one click — great for wholesale buyers.
✅ Instant Search and Filtering
Improve product discoverability with keyword search, category filters, price sliders, and attribute filters.
✅ Custom Columns and Data
Display product data like SKU, stock status, dimensions, or attributes directly in the listing.
✅ Shortcode Support
Use shortcodes to place your listing page on any page, post, or widget area — helpful for creating custom category pages or landing pages.
✅ Pagination and Load More Buttons
Give users better control over how many products they view per page, with options for Ajax pagination or infinite scroll.
Use Cases: When You Need a Custom Listing Page
🔸 Electronics Store
Show key specs like battery life, screen size, or resolution alongside the product in list view.
🔸 Wholesale or B2B Store
Allow bulk ordering with quantity selectors and SKU visibility directly on the listing page.
🔸 Fashion Retailer
Display available sizes, colors, and product availability without needing to open the individual product page.
🔸 Grocery or Convenience Store
Let customers quickly search and add multiple items from a category (e.g., vegetables, beverages) to their cart.
Recommended Plugins for Product Listing Pages
Here are some of the best WooCommerce plugins to enhance your product listings:
🔹 WooCommerce Product Table by Barn2
- Transform your shop into a responsive table view
- Display product details, variations, and add-to-cart buttons
- Supports filters, custom columns, and quick order functionality
🔹 Product Catalog Mode & Table View
- Ideal for wholesale or catalog-only stores
- Supports quick quote buttons, product hiding, and role-based visibility
- Allows adding non-buyable products with inquiry options
🔹 WooCommerce List and Grid View Toggle
- Easily adds a toggle button for customers to switch between grid and list views
- Works with shortcodes and integrates with standard shop/category pages
How to Create a Custom Product Listing Page (Step-by-Step)
Here’s a simple guide to creating a user-friendly listing page using the WooCommerce Product Table by Barn2:
Step 1: Install and Activate the Plugin
- Go to Plugins > Add New
- Search for “WooCommerce Product Table”
- Install and activate the plugin
Step 2: Configure Table Settings
- Go to WooCommerce > Settings > Products > Product Table
- Set up the columns to include: image, name, price, SKU, stock, quantity, add to cart
- Choose pagination style and default view (list or grid)
Step 3: Insert the Table via Shortcode
Use the shortcode [product_table] on any page or post to display your product list.
You can customize the shortcode like this:
csharpCopyEdit[product_table columns="image,name,price,add-to-cart" category="t-shirts" page_length="25"]
This shortcode displays 25 t-shirts per page with essential data.
Optimizing Your Product Listing Page for Conversions
Here are some pro tips to get the most out of your listing page:
🧭 Use Sticky Filters
Allow filters to stay visible while users scroll — reducing friction and improving discoverability.
🖼️ Include Product Thumbnails
Visual cues help customers quickly recognize products.
📦 Highlight Stock Status
Create urgency by showing low-stock messages like “Only 3 left!”
🎨 Use Color Swatches for Attributes
Let customers select color or size variations right from the list view.
⚡ Speed Up Load Times
Use Ajax loading or lazy loading for fast performance — especially with large product catalogs.
SEO & UX Considerations
Custom product listings aren’t just about aesthetics — they can boost your store’s SEO and usability.
- Use keyword-rich headings and category filters to help search engines understand your page layout.
- Ensure your listing page is mobile-optimized and accessible.
- Add structured data (schema markup) for product info to enhance search visibility with rich snippets.
Final Thoughts
A well-designed product listing page isn’t just a visual upgrade — it’s a strategic enhancement that improves navigation, encourages bulk purchases, and provides a smoother shopping experience. Whether you’re running a small boutique or a large wholesale operation, customizing your WooCommerce product listing page can significantly improve how your customers engage with your store.
