One of the best things about WooCommerce is its flexibility. From simple stores to large eCommerce platforms, it caters to businesses of all shapes and sizes. But what if your pricing strategy doesn’t fit the standard mold?
That’s where WooCommerce Custom Pricing comes in.
With custom pricing functionality, you can set different prices for different users, offer personalized discounts, allow customers to enter their own price, or display dynamic prices based on quantity, role, or product options. This level of customization helps you optimize revenue, target specific customer segments, and improve user experience.
What Is WooCommerce Custom Pricing?
By default, WooCommerce displays a fixed product price to all users. But with custom pricing, you can:
- Set unique prices for different user roles (e.g., wholesalers vs. retail)
- Offer discounts based on cart quantity or order total
- Enable name-your-price functionality for donations or flexible products
- Display dynamic prices based on selected product variations
- Apply personalized pricing per individual customer
This approach is ideal for businesses with flexible pricing models, B2B eCommerce, and custom service offerings.
Use Cases for WooCommerce Custom Pricing
🧾 Wholesale Pricing
Offer lower prices to bulk buyers or B2B customers based on user roles.
🎁 Personalized Discounts
Set custom discounts for loyal customers, newsletter subscribers, or VIPs.
🎨 Price Based on Custom Options
Charge more for extra services, gift wrapping, engraving, or custom colors.
💸 Name Your Price
Let users decide how much they want to pay — great for fundraising, digital content, or tipping.
🔄 Dynamic Pricing
Automatically adjust prices based on quantity purchased or products in the cart.
Benefits of Custom Pricing in WooCommerce
Adding custom pricing features to your store can bring significant advantages:
- Improved sales conversions – Personalized deals resonate more with buyers.
- Better segmentation – Serve retail and wholesale customers through the same platform.
- Boosted customer loyalty – Reward repeat buyers with exclusive prices.
- Increased average order value – Upsell with conditional or quantity-based pricing.
- Greater flexibility – Adapt your pricing strategy to any business model.
Popular WooCommerce Custom Pricing Plugins
To implement custom pricing, you’ll need the right plugin. Here are some popular options:
1. WooCommerce Role-Based Pricing
Set different prices based on user roles, restrict purchasing for specific roles, hide prices for non-logged-in users, and manage bulk discounts.
2. WooCommerce Dynamic Pricing & Discounts
Configure advanced pricing rules based on cart conditions, product categories, or user behavior.
3. Name Your Price Plugin
Let customers set their own price for products. You can set minimum/maximum thresholds and use it for donations or pay-what-you-want models.
4. WooCommerce Product Add-Ons
Add extra fields to products (checkboxes, text, radio buttons) and adjust pricing based on selections.
How to Set Up Role-Based Custom Pricing (Step-by-Step)
Let’s walk through an example using a Role-Based Pricing Plugin:
Step 1: Install the Plugin
- Go to Plugins > Add New
- Search for “WooCommerce Role-Based Pricing”
- Install and activate
Step 2: Create Custom User Roles
If needed, use a role editor plugin to add roles like “Wholesale Buyer” or “VIP Customer”.
Step 3: Assign Pricing to Roles
- Edit a product and go to the “Role-Based Pricing” tab
- Set different prices for different user roles
- Optionally hide prices or disable checkout for specific roles
Step 4: Test the Setup
Log in as a customer with different roles and verify that the correct price appears.
Add Name Your Price Functionality
If you want customers to enter their own price:
Step 1: Install Name Your Price Plugin
- Go to Plugins > Add New
- Install and activate the “Name Your Price” plugin
Step 2: Enable for Products
- Edit a product and check “Enable Name Your Price”
- Set minimum, maximum, and suggested prices
Step 3: Customize Messages
Add text like “Pay what you want” or “Support us with any amount”
Implementing Dynamic Pricing Based on Quantity
Want to apply discounts based on how many items a user buys?
Step 1: Install WooCommerce Dynamic Pricing Plugin
This plugin helps you apply price rules based on quantity.
Step 2: Set Quantity Rules
- Navigate to WooCommerce > Dynamic Pricing
- Create a rule for a specific product or category
- Choose the quantity thresholds and corresponding discount
Example:
- Buy 1–4 units: Regular price
- Buy 5–9 units: 10% off
- Buy 10+: 20% off
Show Custom Prices on Product Pages
Most pricing plugins allow you to update the product display dynamically. You can also:
- Add strikethroughs for regular vs. discounted prices
- Show pricing tiers or quantity tables
- Display “from $X” for variable prices
- Customize labels like “Member Price” or “Wholesale Rate”
Combine with Cart Discounts or Coupons
Custom pricing works even better when combined with other promotional strategies:
- Apply additional discounts in the cart based on user role or order total
- Offer exclusive coupons to VIP users
- Set up automatic discount rules with no coupon code needed
This synergy allows for a flexible and targeted promotional system.
Tips for Success with Custom Pricing
- Use clear messaging – Let users know why they’re getting a custom price
- Limit access to pricing rules – Avoid exposing wholesale or internal rates publicly
- Track performance – Use reports and analytics to monitor conversions per pricing group
- A/B test pricing – Try different strategies and see what resonates most
- Stay compliant – Ensure pricing policies match tax, shipping, and return rules
Final Thoughts
With WooCommerce custom pricing, you’re no longer limited to one-size-fits-all pricing. Whether you’re targeting multiple customer segments, offering dynamic discounts, or empowering customers to name their price, custom pricing opens the door to a more flexible, personalized, and profitable online store.
The right plugin makes it easy to set and manage prices for individual products, customer types, and even cart conditions. Once implemented, you’ll unlock powerful opportunities to improve customer experience, reward loyalty, and boost your bottom line.
