Marketing is one of the most dynamic business sectors.
As companies jostle to outpace each other in an increasingly competitive environment, there’s a genuine need to implement more innovative marketing strategies. That explains the growing number of advertising trends.
In this guide, we’ll uncover the top design trends that will shape the banner and poster marketing industry.
1. POD Banner and Poster Design
Print-on-demand (POD) isn’t exactly new. However, the concept has recently recorded a renewed interest, particularly in banner and poster marketing.
Estimates by Allied Market Research put the global print-on-demand market value at $6.4 billion in 2024. Projections by the same research body indicate the POD industry might experience a compound annual growth rate (CAGR) of 26.4% between 2023 and 2032, topping out at $64.3 billion by the end of the forecast period.
As more businesses insist on POD banner and poster design, the demand for e-commerce printing solutions has equally skyrocketed.
Kiasuprint.com is a leading POD provider noted for its high-end printing services. Although based in Singapore, the e-commerce company caters to regional and international clients.
Kiasu Print maintains a neat website complete with templates for customized printing solutions. Besides banners and posters, the company lets you print name cards, business cards, branded envelopes, and presentation folders…..all on demand.
2. White Ink Printing
Originally, most banners appeared in black or colored prints against white backgrounds. However, white ink printing is likely to take the centerstage as we step into the future.
As the name suggests, white ink printing entails using white prints on clear or nonwhite backgrounds.
This printing technology can create stunning visual contrasts, allowing your banners and posters to stand out. It also enables designers to experiment with lighter colors on darker substrates.
3. Foil Stamping
Multiple findings have shown that people are naturally attracted to graphically dynamic advertising materials.
Simply filling your banners and posters with plain text won’t cut it. To pique your target audience’s interests, you’ll need to try out innovative design trends like foil stamping.
Also called heat stamping, foil stamping involves transferring pre-dried ink or foils to a stock at high temperatures.
Foil stamping accentuates the information on the focus area. You can tap into this design trend to create attention-grabbing business names, company logos, and other branding information.
4. Embossing
Foil stamping isn’t the only way to create tactile banners and posters. The recent months have seen a general trend towards embossing, another design method that can give your advertising materials a sense of graphical diversity.
In embossing, banner and poster designers press an image into a surface to create a three-dimensional design. The embossed section is usually raised above the surrounding area, drawing the spotlight.
You may emboss plain text or emblematic designs like foil stamping. It all depends on the portion of your branding information you wish to highlight.
5. Mass Customization
Whether your business targets high-net-worth individuals (HNWI) or the middle classes, there’s a need to personalize your advertising materials to suit each target group.
Smart marketing executives have since embraced the significance of mass customization. Instead of bombarding their audiences with generic messages, each banner and poster contains information tailored to respective target groups.
One way to achieve mass customization is by implementing variable data printing (VDP).
VDP is a print-on-demand technique that involves swapping certain key digital elements of a template, including texts and graphics, to suit different audiences.
6. Interactive Banners and Posters
In the quest to offer their target audiences immersive experiences, many advertising agencies have incorporated several technologies to make their banners and posters interactive. One such strategy is the use of QR codes.
QR codes directly link company websites, promotional pages, and product launch sites. With this feature, potential clients don’t have to memorize URL links or social media handles. Instead, the QR code automatically directs them to the encoded page.
Besides QR codes, some marketers have tapped into augmented reality (AR) to add extra depth and personalization to their advertising materials.
7. Sustainable Banner/Poster Printing
Mounting evidence suggests that the modern consumer prefers sustainably produced goods. The steady gravitation towards eco-friendly products explains why sustainable banner and poster printing are in vogue.
Sustainable printing entails using eco-friendly materials, focusing on the printing medium. Printing on biodegradable substrates ensures your banners and posters decompose faster when (if) they end up in the trash, reducing the strain on our already-choked landfills. If you’re looking for an easy and sustainable way to create promotional materials, you can print posters online using environmentally friendly options.
Sustainable printing practices also involve insistence on recyclable design materials. Again, the focus is to foster environmental preservation while tapping into eco-conscious consumers.
8. Artificial Intelligence
It’s almost impossible to discuss advertising trends without referencing artificial intelligence (AI). AI has revolutionized banner and poster design in various ways.
Using generative AI tools, designers can create compelling marketing copies within minutes. They only need to prompt the tool depending on the content they wish to generate.
Some generative AI tools can even create graphics from scratch, augmenting the human ingenuity required to generate such elements.
Moreover, banner/poster designers can incorporate artificial intelligence into their systems to automate other everyday tasks and optimize their printing workflows.
Final Word
Business advertising trends come and go. However, they can create a significant impact on your company’s growth and productivity while they last. The trick is to cash in on the craze while your competitors sit it out. Remember that in business, as in technology, it pays to adopt newer methodologies while the winds are blowing strong.
