Introduction
Ever wondered why some videos become popular so quickly? How come certain videos go viral with millions of views while others just flop? And the answer is AI (artificial intelligence). In this current era, the role of AI plays a vital role in ensuring videos fall into the right hands. As a result, it assists video creators in efficiently spreading their content. And it’s not just remained at the video. However, the super smart generative AI in music market is creating a boom. Due to this, the video editors are now easily able to use that AI music to create more videos. In this blog, you would understand how AI enhances video distribution. Let’s get started with the comprehensive journey of this knowledgeable blog post.
What is AI and what’s its role?
Before we start, let’s discuss the role of AI in video distribution. But before we understand that, lets first understand AI. Basically, AI or artificial intelligence is a type of computer technology which is intelligent, it can think and learn like humans. As a result, it allows machines to perform tasks that typically require human intelligence. Furthermore, AI understands patterns, predicts, and optimizes everything that you want it to do.
For instance, when you view a clip-on YouTube, AI recommends other clips you might enjoy. That is because AI analyses your watching history. Similarly, AI helps websites and apps to figure out what users like. In this way, you get the best app suggestions as you want to see.
What is Video Distribution?
Video distribution is about distributing videos to people to watch them. Before the Internet, people watched video on Television, DVD and movie theaters. Nowadays, videos can be posted on social media, streaming platforms, and websites. Here are some common video platforms:
- YouTube
- TikTok
- Netflix
How AI Helps in Video Distribution
The role of AI plays a crucial role in enhancing video distribution in various ways. It aids in content suggestions, audience targeting, video optimization, and automation. Details about each of these above.
1. Role of AI in content recommendation
Have you observed that after finishing a video the app recommends a new video to you? This happens because of AI. In this case of AI, it learns what users enjoy watching and recommend similar videos for further watching. As a result, people continue watching for the long time.
So, if you are watching cooking videos, AI will show more cooking videos to you. On the other hand, if you once like funny videos, and AI will give you more funny videos. “Helping video creators find their right target audience.
2. The Role of AI in Audience Targeting
Not everybody enjoys the same class of videos. For some it’s sports, for some it’s music. With the help of AI, video creators can get discovered by a more relevant audience.
The role of AI has transformed how people used to analyze data. It takes the numerous data on people’s interests, age, location and watching habits. And then it recommends videos to the people most likely to enjoy them. In this way, it assists the videos to find the right audience at the right time.
3. The Role of AI in Video Optimization
Not to mention that, the role of AI can also do pre-shared video enhancements. AI tools can cut videos, add video captions, increase video quality, and even create brief clips. Examples of AI tools used for video distribution include:
- Adobe – Assisting in video editing
- Magisto Creates short videos automatically
- Capcut – Add captions and edit audio
Then it can also optimize your SEO as well. That’s how deeply the role of AI is transforming the optimization. But what does SEO have to do with AI? Basically, SEO helps more people find your video through search queries. In this way, the role of AI proposes the most engaging titles, descriptions and hashtags to make you the most visible. As a result, you rise as one of the most engaging and most dominate content provider on the search results as well.
4. The Role of AI in Automation
A lot of work is done in automation by AI. Undeniably, it saves time and effort for video creators. For example, the things that AI can do:
- The best time to post videos
- Replying to comments
- Generate subtitles in another language for videos
- Creating video summaries
For instance, AI is capable of scheduling videos to be posted when most people are online. This brings higher views and higher engagement.
How AI Powers Video Distribution on Social Media
Not to mention that, the role of AI is a very crucial aspect of social media. For instance, Facebook, Instagram, and TikTok, rely on AI to serve videos to the right people. Here’s how AI helps:
- Facebook – to prioritize videos in newsfeeds
- Instagram – to Recommend Reels and IGTV Videos
- TikTok – to study video trends, and recommend viral videos
In short, the role of AI is assisting social media companies figure out the videos people like most. In this way, more people see the best videos. As a result, you earn more from your viral content.
How does AI help streaming platforms?
For example, streaming organizations such as Netflix, Amazon Prime, Disney+ use AI for enhancing user experience. AI helps in:
- Recommending shows and movies
- Personalizing user experience
- Less buffering, better-quality video
Let’s take an example. For instance, Netflix analyzes what you watch and recommends similar shows. In this way, it also helps keep the user engaged, interactive and happy.
Where Does AI Go From Here in Video Distribution?
The role of AI is improving every day. Therefore, with the evolution of AI, the future video distribution will be further optimized. Here are a few things to expect:
- AI video generation – Humans aren’t needed to create videos anymore
- Greater Personalization – AI Will Get to Know Viewers Even Better
- Better video search – AI will help users find videos quickly
- Automatic translation — videos will be available in every language thanks to AI
Conclusion
In the nutshell, AI is changing how videos are being shared and viewed. It assists you by recommending videos, targeting the audience, optimizing the content, and automating it. AI is used by social media platforms and streaming services to enhance the user experience.
It ensures that such videos land in the hands they must at the time they will. This has grown the number of audiences for video creators and give everyone a better experience watching videos. As a result, you continue to see the impact of AI making video smarter and faster in the future.
